So We Listened
We took some time to hear what Tulsans think about the museum.
And we heard nothing but glowing reviews about Philbrook and how important it is to the city. But we also saw a clear picture of how a new direction could connect more deeply with the community.
And dove into a little bit of data.
We wanted to break open what’s happening in your space, not just in Tulsa. We know the last few years have brought changes in most industries, and yours is no different.
From shifting demands on museums to new audience opportunities, here are some of the changes we found:
in your industry,
Racially Diverse
Asian or Asian Americans are now the most likely to have visited a museum in the last year at 46%, nearly 11% higher than the next most likely segment.
Younger Core
Young adults under 40 are the most likely to have visited a museum in the last year, with Parents and Guardians taking their children being the top demographic.
Community
As society grapples with loneliness and separation in a digital age, the demand for in-person events continues to rise.
Wellness
Evolving from a place to find inspiration in the art itself, people are now seeing museums as a way to uplift their mental and physical health as well.
in your city,
Tulsa Remote
Tulsa is serious about its future, enacting grant programs like Tulsa Remote to bring in more remote employees, in addition to courting more businesses to set-up shop here.
New Development
New housing developments are underway to meet the growing demand and continue building new, positive chapters in the city’s rich, thriving story.
Route 66 Centennial
After decades of being a destination for Route 66 travelers, Philbrook has an opportunity to capitalize on the centennial spotlight.
Garden District
As Tulsa development continues, the idea of Tulsa formalizing its Garden District was mentioned on our tour, with Philbrook playing a central role in its foundation.
and at Philbrook.
A Hub for Tulsa
From foraging classes to movies on the lawn, for the last decade, Philbrook has aggressively increased its programming, making it a keystone for the city as a place to gather and grow.
Expanding Footprint
With ground being broken for the Tandy Pavilion, an exciting new chapter is quickly approaching for Philbrook as it expands its impact with the incredible grounds it calls home.
Arts & Garden
What we heard on the tour is that the emphasis is shifting from solely on exhibits to the overall experience visitors have at Philbrook. This puts equal weight on the grounds and the halls.
Diverse Exhibits
We also noted the intentionality of the exhibit curation. The goal is not just holding world-class art, it’s also making sure diverse and emerging voices are represented.
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Here is our first stab at what this new chapter can look like.
